The much-hyped e-auction for BCCI media rights is finally over. Star Sports has emerged victorious, bagging the Indian cricket board’s media rights for a whopping Rs 6131.8 crore. But, what exactly does the development mean for the cricket-loving public.
To put the deal in layman’s language Star Sports India has acquired the rights for India’s bilateral home series for the next five years – for the period 2018 to 2023.
In the bidding game, Star Sports India left behind competition from Sony and Jio (Reliance) in what was the first e-auction for television and digital rights. Star Sports India had earlier paid Rs 3851 crore for the rights to telecast India’s home matches from 2012-2018.
It may be pertinent to note that Star has also acquired the IPL rights for Rs 16,347 crore. In addition, they also own the rights for all ICC Tournaments — men’s and women’s 50-over World Cup, World T20.
The bidding went on for three days, crossing the Rs 6000 crore mark on Day two before finally ending in Star Sports India’s favour on Day 3.